Bob Madou

Bob Madou holds master degrees in Kinesiology and Education Sciences and is a High Performance Coach in Tennis. He started off as an academic researching Multi Media Learning and Instructional design while leading a High Performance Tennis Centre in his hometown Bruges (Belgium). He was awarded Young Researcher of the Year by AIESEP in Sapporo (Japan) in 2007.

Early 2008 he joined the Lawn Tennis Association managing a new coach education structure and leading Performance Programmes in British Tennis. His time in London evoked his passion for sport governance and change management. In 2011 he was co-author of the new vision for Belgian Football 2016 alongside current CEO Steven Martens. As a Communications Director since 2012 he has been leading on changing the face of Belgian Football. The Royal Belgian Football Association was awarded E-Advertiser of the year by IAB Belgium for recreating the enthusiasm for the Belgian Red Devils.

Since January 2013 Bob is their Business Director. With a big passion for #NEWRBFA he is coordinating Belgian Football business processes towards a modern, service-oriented, value driven and sustainable organisation