Your brains are different than, let’s say, your parents’ brains. How come? Well, blame the internet. The penomenon is called ‘neuroplasticity’, simply put: interactivity rewires your brain. That may sound cool, but is it really a good thing? Good or bad, it doesn’t matter. The damage has already been done and it’s irreversible. So, you better live with it.

And you know what: all your changed brains are changing the world as well. Take advertising. Advertising used to be a simple job. But today, it has become a lot more difficult on a lot of different levels.

Luckily, it’s only difficult if you’re stuck with the wrong kind of brain. And that is exactly why we need yours. At the end of this session, you’ll be falling over yourself to donate your brain.