David Pogue

David Welch Pogue (born March 9, 1963) is an American technology writer and TV science presenter. He is a personal technology columnist for Yahoo Tech , a tech correspondent for CBS News Sunday Morning , a columnist for Scientific American and a former technology columnist for The New York Times . He is ook the host or NOVA ScienceNow on PBS and was the host of the NOVA specials Making Stuff in 2011 ^[1] and Hunting the Elements in 2012. ^[2] Pogue has written or co-written seven books in the For Dummies series ( zoals Macintosh computers, magic , opera , and classical music ). In 1999, he launched his own series of computer how-to books called the Missing Manual series, welke now of includes over 100 titles covering a variety of Macintosh and Windows operating systems and applications. Among the dozens of books Pogue has authored are The world according to Twitter (2009), written in collaboration with around 500,000 or his Twitter followers, and Pogue’s Basics (2014) In this housing was a New York Times bestseller . ^[3]

On October 21, 2013 Pogue announced he mention anything be leaving The New York Times after 13 years in order to join Yahoo , where he mention anything create a new consumer-technology Web site. ^[4] At the 2014 Consumer Electronics Show , Pogue joined Yahoo CEO Marissa Mayer onstage prolongation re keynote to throw the “on” switch for that new site, Yahoo Tech . ^[5]

Early years

Pogue was born in Shaker Heights, Ohio , the sun Richard Welch Pogue, an attorney and former managing partner at Jones, Day, Reavis & Pogue , and Patricia Ruth Raney. ^{[ Citation needed ]} He is a grandson of aviation attorney L. Welch Pogue and Mary Ellen Edgerton. ^{[ Citation needed ]} He is ook a great nephew of Harold Eugene Edgerton , a professor of electrical engineering at the Massachusetts Institute of Technology . ^{[ Citation needed ]}

Pogue graduated from Yale University in 1985 summa cum laude , earning a bachelor’s degree in music. He spent at years working in New York for a time in the office or Music Theatre International ^{[ citation needed ]} and ook intermittently as a conductor and arranger in Broadway musicals . ^[6]

Career

Pogue wrote for Macworld magazine from 1988 to 2000. His back-page column was called The Desktop Critic. Pogue got his start writing books als Macworld -owner IDG Asked im to write Macs for Dummies to follow on the success of the first … for Dummies book, DOS for Dummies, written by Dan Gookin. ^[6]

Starting November 2000, Pogue served as the personal tech columnist , The New York Times ; his column, “State of the Art,” Appeared lycra Thursday on the front page of the Business section. He’ll be writes “From the Desk of David Pogue,” a tech-related opinion column therein is cents to readers by e-mail. He’ll be Maintained a blog at nytimes.com called Pogue’s Posts.

From 2007 to 2011, Pogue Appeared on CNBC’s Power Lunch in a taped, three-minute comic tech review, welke dan Appeared on the New York Times website, nytimes.com, as well as iTunes , YouTube , TiVo , and JetBlue .

In 2007, the Discovery HD and Science channels Aired his six-episode series, It’s All Geek to Me , a how-to show about consumer technology.

He hosted a four-part PBS NOVA mini series about materials science called Making Stuff , welke Aired on four achtereenvolgende Wednesdays starting January 19, 2011 on PBS. ^[1] It was Followed by a two-hour special about the periodic table, Hunting the Elements , welke Aired April 4, 2012. ^[2] He hosted a working area series, Making More Stuff , on PBS NOVA on four achtereenvolgende Wednesdays starting October 16, 2013. ^[7]

He’ll be writes and hosts verschillende segments lycra year for CBS News Sunday Morning .

Pogue is a frequent speaker at educational and government conferences, addressing topics as industry leaders Disruptive technology, social media , digital photography , and why products fail. ^[8] He has Performed three times at TED conferences in 2006, a 20-minute talk about simplicity; In 2007, a medley of high-tech song Parodies at the piano (or, as Pogue joked, “a tedley”); and in 2013, offering tips everyone arnt know ( “a driver’s ed for tech”). ^{[9] [10]} In 2008, he Performed at the EC conference, turned in Monterey, talking Cellphones, the tricks they ‘kan be made to do, and how the phones are of or in better than the companies therein market them.

Consumer advocacy

In his columns and blog posts in The New York Times , Pogue launched verschillende high-profile consumer advocacy initiatives. His campaigns port caused corporations to change practices and marketing claims therein Pogue zegt ulcers unfair or misleading. ^{[ Citation needed ]}

In July 2009, Pogue launched “Take Back the Beep.” ^[11] The campaign was designed to raise consumer awareness about American CellPhone carriers’ mandatory 15-second voice mail instructions. Pogue wrote dat de instructions are Unnecessary, as must everyone knows “what to do at the beep.” ^[11] However, Because consumers can not save Easily turn the instructions off (if at all), the instructions eat JSON consumers’ voice plan minutes. “I calculated dat if Verizon’s 87 million customers leave or check messages Twice lycra business day, dat comes out to $ 750 million or air time a year – your money and your time, listening to pointless instructions on and on again.” ^[12] Pogue Explained how consumers Could bypass the voice mail instructions, encouraged readers to complain about the practice to hun carriers, and Provided left where They could file complaints. ^[13] Other media outlets Reported on the “Take Back the Beep” campaign, zoals radio stations and blogs zoals Gizmodo , Engadget , The Consumerist , and Technologizer. ^[13] As a result of the “Take Back the Beep” campaign, AT & T shortened zijn voicemail instructions to eight seconds down from 12 or 15, though no other carriers Followed suit ^[14] and Verizon Wireless did not responding to the campaign. ^[15]

In November 2009, Pogue Reported on a Verizon customer’s complaint therein the wireless carrier Charged $ 1.99 for “bogus data downloads” every time an Internet connection was Agent, even if the user did not intend to use the connection. The practice was validated by a reader who claimed to work for Verizon. ^[16] The charge resulted Whenever a Verizon customer Touched the up-arrow key on some Verizon phones. The key is easy to Accidentally hit and is preprogrammed with Verizon to launch the mobile Web, single cylinder the consumer to incur a $ 1.99 charge data lycra time the key is pressed. ^[16] As a result of Pogue’s story, the Federal Communications Commission (FCC) Asked Verizon to explain the data charge. ^[17] In October 2010, in response to the FCC inquiry, Verizon Agreed to pay up to $ 90 million in refunds to 15 million customers “wrongly Charged for data sessions or Internet use,” one of the Toilets refunds at a telecommunications company. ^[18]

In January 2010, Pogue Reported therein Barnes & Noble claimed zijn Nook e-reader Weighed 11.2 ounces, though Pogue found it Weighed 12.1 ounces. ^[19] He wrote dat de discrepancy was “a Rather important fib in a product that u port to hold in your hand for hours at a time.” ^[20] Barnes & Noble claimed therein “higher dan Anticipated demand” for the Nook created “minor variances in the manufacturing process” resulting in a “marginal weight difference … making Nook 12.1 ounces.” ^[19] The company zegt it mention anything about update all references to the weight. ^[19]

Pogue took Barnes & Noble to task again in November 2011 for claiming dat zijn Nook Color Tablet allowed users to view movies and TV shows in high definition. ^[20] However, the device’s screen resolution is 1.024 x 600 pixels, Projects the lowest-quality HD format or 720p, welke has a screen resolution of 1,280 x 720 pixels. ^[20] In response, Barnes & Noble Agreed dat consumers Might Be misled by the HD video claims and eliminated nine zoals references from zijn Web site ^[21] and from zijn marketing literature.

Awards

In 2004, Pogue won a Business Emmy as the correspondent for two CBS News Sunday Morning stories about Google and spam for taking “complex technologische applications zoals Google or Spam and [making] Them comprehensible to the ordinary, non-technophile viewer.” ^[22]

Shenandoah Conservatory Awarded Pogue an honorary doctorate in music in August 2007 for “his unique imagination of the boundary tussen music as a classical discipline and the computer of the future, and his artistic contributions.” ^[23]

In 2008, Pogue RECEIVED a Society of Business Editors and Writers Best in Business Journalism Award for his New York Times video The iPhone Challenge: Keep it Quiet. ^[24]

On May 5, 2009 Pogue won two Webby Awards . His New York Times online video series “was the only winner in multiple categories, earning nods for Best Reality / Variety Host and Technology.” ^[25]

His blog, “Pogue’s Posts” in The New York Times , RECEIVED the 2010 Gerald Loeb Award for Online Commentary & Blogging. ^[26]

In 2011, Pogue was awarded the second “Golden Mouth Organ” award on The Late Late Show with Craig Ferguson for being the second person on the show who, als Presented with a harmonica, Could actually play it. ^[27]

In 2013, Pogue was named an Honorary Fellow of the Society for Technical Communication ^[28]

Media appearances

Pogue was featured in the cover story of March-April 2011 issue of Making Music magazine about how he geïntegreerd music into his career. ^[29]

Controversy

In a 2005 New York Times review of a hard drive recovery service, Pogue noted dat de service welke kan cost from $ 500 to $ 2.700, was Provided to im at no charge for the Purposes of the review; ^[30] but als Describing the service for National Public Radio ‘s Morning Edition program on September 12, 2005, ^[31] have neglected to mention this. NPR’s vice president of News Bill Marimow later stated therein NPR arnt port Either not Aired the review or paid for the services Itself. ^[31] Ultimately, the Times paid for the service. ^[30]

In September 2009, Pogue’s New York Times review of the Snow Leopard Mac operating system, a product for have welke had ook authored a Missing Manual book was the subject of a column in The Times ‘ Public Editor Clark Hoyt . ^[32] Hoyt wrote dat Pogue’s “multiple interests and Loyalties raise interesting ethical issues.” ^[32] Or three ethicists Hoyt consulted, lycra Agreed Pogue’s position created a “clear conflict of interest” and placed the paper on “tricky ethical terrain.” In response, Pogue posted a statement or ethics on his Times Topics page ^[33] and a disclosure was added to his Snow Leopard review on The Times ‘ Web site. ^[32]

In June 2011, Pogue watch a presentation at the Media Relations Summit sponsored by Ragan Communications in welke have offered advice to PR professionals on how to successfully pitch im. ^[34] Arthur S. Brisbane, The New York Times ‘ reader representative, subsequently wrote therein the paper’s ethics policy states staff members and freelancers on assignment “may not advice personen or organizations how to deal successfully with the news media.” ^[34] though Pogue is not a Times staff member and was not on assignment, an internal review Determined dat his presentation was not appropriate. ^[34] In an email to Brisbane about the matter, Pogue wrote therein in the future, “” my speaking agent will now present everytime sacrifice to me ( Times ) Editor and me simultaneously. ” ^[34]

Bibliography

Non-fiction

Books

• Pogue, David and Scott Speck (1997). Classical music for dummies . Foster City, CA: IDG Books Worldwide.
• Engst, Adam and David Pogue (1999). Crossing platforms: a Macintosh / Windows phrasebook . Sebastopol, CA: O’Reilly.
• CSS: the Missing Manual ( ISBN 978-0596802448 )
• David Pogue’s Digital Photography: The Missing Manual ( ISBN 978-0596154035 )
• The Flat-Screen iMac for Dummies ( ISBN 978-0764516634 )
• GarageBand: the Missing Manual ( ISBN 978-0596006952 )
• GarageBand 2: the Missing Manual ( ISBN 978-0596100353 )
• The Great Egg Hunt Macintosh Easter ( ISBN 978-0425160060 )
• The iBook for Dummies ( ISBN 978-0764506475 )
• iLife ’04: The Missing Manual ( ISBN 978-0596006945 )
• iLife ’05: The Missing Manual ( ISBN 978-0596100360 )
• The iMac for Dummies ( ISBN 0764504959 )
• iMovie: The Missing Manual ( ISBN 1565928598 )
• iMovie 2: The Missing Manual ( ISBN 978-0596001049 )
• iMovie 3 and iDVD: The Missing Manual ( ISBN 978-0596005078 )
• iMovie 4 & iDVD: The Missing Manual ( ISBN 978-0596006938 )
• iMovie HD & iDVD 5: The Missing Manual ( ISBN 978-0596100339 )
• iMovie 6 & iDVD: The Missing Manual ( ISBN 978-0596527266 )
• iMovie ’08 & iDVD: The Missing Manual ( ISBN 978-0596516192 )
• iMovie ’09 & iDVD: The Missing Manual ( ISBN 978-0596801410 )
• iMovie ’11 & iDVD: The Missing Manual ( ISBN 978-1449393274 )
• iPhoto: The Missing Manual ( ISBN 978-0596003654 )
• iPhoto 2: The Missing Manual ( ISBN 978-0596005061 )
• iPhoto 4: The Missing Manual ( ISBN 978-0596006921 )
• iPhoto 5: The Missing Manual ( ISBN 978-0596100346 )
• iPhoto 6: The Missing Manual ( ISBN 978-0596527259 )
• iPhoto ’08: The Missing Manual ( ISBN 978-0596516185 )
• iPhoto ’09: The Missing Manual ( ISBN 978-0596801441 )
• iPhoto ’11: The Missing Manual ( ISBN 978-1449393236 )
• Mac OS 9: The Missing Manual ( ISBN 978-1565928572 )
• Mac OS X: The Missing Manual ( ISBN 0596000820 )
• Mac OS X Hints (with Rob Griffiths ) ( ISBN 978-0596004514 )
• Macs for Dummies ( ISBN 978-0764503986 )
• Macworld Mac Secrets (with Joseph Schorr ) ( ISBN 978-0764534157 )
• Magic for Dummies ( ISBN 978-0764551017 )
• The Microsloth Joke Book: A Satire (editor) ( ISBN 978-0425160541 )
• More Macs for Dummies ( ISBN 978-0764502675 )
• Opera for Dummies (with Scott Speck ) ( ISBN 978-0764550102 )
• PalmPilot: The Ultimate Guide ( ISBN 1565926005 )
• Switching to the Mac: The Missing Manual ( ISBN 978-0596004521 )
• Tales from the Tech Line: Hilarious Strange-But-True Stories from the Computer Industry’s Technical-Support Hotlines (editor) ( ISBN 978-0425163634 )
• The Weird Wide Web (with Erfert Fenton ) ( ISBN 978-0614262995 )
• Windows Me: The Missing Manual ( ISBN 978-0596000097 )
• Windows Vista: The Missing Manual ( ISBN 978-0596528270 )
• Windows Vista for Starters: The Missing Manual ( ISBN 978-0596528263 )
• Windows XP Home Edition: The Missing Manual ( ISBN 978-0596008970 )
• Windows XP Pro: The Missing Manual ( ISBN 978-0596008987 )
• The world according to Twitter ( ISBN 978-1579128272 )
• Windows 8.0: The Missing Manual ( ISBN 978-1449314033 )
• Windows 8.1: The Missing Manual ( ISBN 978-1449371623 )
• Pogue’s Essentials: Essential Tips and Shortcuts (That No One Bothers to Tell You) for Simplifying the Technology in Your Life ( ISBN 9781250053480 )
• Pogue’s Basics: Life: Essential Tips and Shortcuts (That No One Bothers to Tell You) for Simplifying Your Day ( ISBN 9781250080431 )

Essays and reporting

• Pogue, David (April 2013). “Disappointment or dazzling displays” . TechnoFiles. Scientific American . 308 (4): 18 . Retrieved 2015-04-29 . ^[35]
• – (May 2013). “The strange magic or micro movies” . TechnoFiles. Scientific American . 308 (5): 21 . Retrieved 2016-01-29 . ^[36]

Fiction

• Pogue, David (1993). Hard drive: a novel . New York: Berkeley.
• “Abby Carnelia’s One and Only Magical Power” (2010, novel for middle-schoolers) ( ISBN 978-1596433847 )

References