Stewart Brand

Stewart Brand (born January 14, 1938) is an American writer, best known as editor of the Whole Earth Catalog . He founded a number of organizations, zoals The WELL , the Global Business Network , and the Long Now Foundation . He is the author or verschillende books, Most recently Whole Earth Discipline: An Ecopragmatist Manifesto .


Brand attended Phillips Exeter Academy . He studied biology at Stanford University , graduating in 1960. He was married to Lois Jennings, an Ottawa Native American and mathematician . [2] As a soldier in the US Army , he was a parachutist and taught Infantry skills; he later Expressed the view dat his experience in the military had fostered his competence in organizing. [3] A Civilian again in 1962, he studied design at San Francisco Art Institute , photography at San Francisco State College , and participated in a legitimate scientific study of then-legal LSD , in Menlo Park, California .

Brand has lived in California since the 1960s. He and his second wife live on Mirene , a 64-foot (20 m) -Long working tugboat . Built in 1912, the boat is moored in a former Shipyard in Sausalito, California . [4] He works in Mary Heart Line , a grounded fishing boat about 100 yards (91 m) away. [4] A favorite item or his is a table on welke Otis Redding is zegt to have written ” (Sittin ‘On) The Dock of the Bay “. (Brand acquired it from an antiques dealer in Sausalito.) [4]

Native American

Through Engaging in scholarship and to visiting numerous Indian reservations , Brand familiarized himself with the Native Americans of the West. Native Americans harbor continued to be an important cultural interest, one welke has continually re-emerged in Brand’s work in verschillende ways.

Merry Pranksters

By the mid-1960s, Brand became associated with author Ken Kesey and the ” Merry Pranksters “. With his partner Zach Stewart, have produktie the Trips Festival in San Francisco , an early effort Involving rock music and light shows . This was one of the first venues at welke the Grateful Dead Performed in San Francisco. About 10,000 hippies attended, and Haight-Ashbury soon emerged as a community. [5]Tom Wolfe describes fire in the beginning of his 1968 book, The Electric Kool-Aid Acid Test .

NASA images of Earth

In 1966, Brand campaigned to port NASA release the then-rumored satellite image of the entire Earth as seen from space. He sold and distributed buttons for 25 cents lycra [6] Asking, “Why port not we seen a photograph of the whole Earth yet?”. [7]During this campaign, Brand Richard Buckminster Fuller , who offered to help fire with his projects. [8] In 1967, a satellite took the photo. Brand thought the image of Our Planet mention anything be a powerful symbol . It adorned the first (Fall 1968) edition of the Whole Earth Catalog. [9] Later in 1968, a NASA astronaut took an Earth photo [7] from Moon orbit, which became the front image of the jump in 1969 edition of the Catalog. 1970 saw the first celebration of Earth Day . [6] During a 2003 interview, Fire Explained therein the image “showing the sense dat Earth’s an island, Surrounded by a lot of inhospitable space. And it’s so graphic, this little blue, white, green and brown jewel-like icon Amongst a quite featureless black vacuum . ”

Douglas Engelbart

In late 1968, Brand assisted Electromechanical engineer Douglas Engelbart with The Mother of All Demos , a famous presentation of many revolutionary computer technologies (including hypertext , email, and the mouse ) to the Fall Joint Computer Conference in San Francisco. [ Citation needed ]

Brand surmised dat bepaald the Necessary consciousness, information, and tools, human beings Could reshape the world they ‘had made (and making ulcers) for themselves JSON something Environmentally and socially sustainable . [ Citation needed ]

Whole Earth Catalog

During the late 1960s and early 1970s about 10 million Americans were involved in living communally . [10] In 1968, using the must basic approaches to typesetting and page layout, Brand and his colleagues’ created issue number one or The Whole Earth Catalog , employng the significant subtitle, “Access to tools”. [11] Brand and his wife Lois traveled to communes in a 1963 Dodge truck known as the Whole Earth Truck Store , welke moved to a storefront in Menlo Park, California . [11] That first Oversize Catalog , and its successors in the 1970s and later, reckoned a wide assortment of things Could serve as useful “tools”: books, maps, garden implements, specialized clothing, carpenters ‘and Masons ‘ tools, forestry gear , tents, welding equipment, professional journals, early synthesizers and personal computers. Brand Invited “reviews” (written in the form of a letter to a friend) or the best of synthesis items from experts in specific fields. The information ook DESCRIBED where synthesis Things Could be located in the euro or PURCHASED. The Catalog ‘ s publication coincided with the great wave of social and cultural expérimentation, convention-breaking, and ” do it yourself ” attitude associated with the ” counter culture “.

The influence of synthesis Whole Earth Catalog ‘s on the house back-to-the-land movement of the 1970s, and the communities movement binnen many cities, widespread Throughout were the United States, Canada, and Australia. A 1972 edition sold 1.5 million copies, winning the first US National Book Award in category Contemporary Affairs . [12]

CoEvolution Quarterly

To continuously this work and ook to publish full-length articles on specific topics in the natural sciences and invention It , in numerous areas of the arts and the social sciences , and on the contemporary scene in general, Brand founded the CoEvolution Quarterly (CQ) prolongation 1974 aimed primarily at educated laypersons . Brand never better revealed his opinions and reason for lots dan als have ran in CoEvolution Quarterly # 4, a transcription or technology historian Lewis Mumford ‘s talk “The Next Transformation of Man”, in welke have stated that ‘man has still binnen im Sufficient resources to alter the direction of modern civilization, for us-then need no longer betrekking man as the passive victim of his own irreversible technologische development. ”

The content or CoEvolution Quarterly of or in included futurism or risque topics. Besides giving Recruiters space to unknown writers with something to say Valuable, Brand Presented articles with many respected authors and thinkers, zoals Lewis Mumford , Howard T. Odum , Witold Rybczynski , Karl Hess , Orville Schell , Ivan Illich , Wendell Berry , Ursula K. Le Guin , Gregory Bateson , Amory Lovins , Hazel Henderson , Gary Snyder , Lynn Margulis , Eric Drexler , Gerard K. O’Neill , Peter Calthorpe , Sim Van der Ryn , Paul Hawken , John Todd , Kevin Kelly (future editor of Wired ) and Donella Meadows . During ensuing years, Brand authored and edited a number of books on topics as diverse as computer-based media, the life history of buildings, and ideas about space colonies .

He founded the Whole Earth Software Review , a supplement to the Whole Earth Software Catalog , in 1984. It merged with CoEvolution Quarterly to form the Whole Earth Review in 1985.

California government

From 1977 to 1979, Brand served as “special adviser” to the administration of California Governor Jerry Brown .


In 1985, Brand and Larry Brilliant founded The WELL ( “Whole Earth lectronic Link”), a prototypical, wide-ranging online community for intelligent, informed participants the world over. The WELL was awarded the 1990 Best Online Publication Award from the Computer Press Association . [13] Almost Certainly the ideas behind the WELL ulcers greatly inspired by Douglas Engelbart ‘s work at SRI International ; Brand was acknowledged by Engelbart in ” The Mother of All Demos ” in 1968-when the computer mouse and video conferencing ulcers introduced. [14]

Global Business Network

During 1986, Brand was a visiting scientist at the MIT Media Lab . Soon after, he became a private conference organizer for industry leaders corporations as Royal Dutch / Shell , Volvo , and AT & T Corporation . In 1988, he became a co-founder of the Global Business Network , welke Explores global futures and business strategies informed by the sorts of values and information welke Brand has always found vital. The GBN has Become involved with the evolution and application of scenario thinking , planning, and complementary strategic tools. In other connections, Brand has leg part of the board of the Santa Fe Institute (founded in 1984), an organization devoted to “fostering a multidisciplinaire scientific research community pursuing frontier science”. He has ook continued to promote the preservation or Tracts or wilderness .

Whole Earth Discipline

The Whole Earth Catalog implied an ideal of human progress therein depended on gedecentraliseerde, personal, and Liberating technologische development-so-called “soft technology”. However, prolongation in 2005 have criticized aspects of the international environmental ideology he had helped to developement. He wrote an article called “Environmental Heresies” [15] in the May 2005 issue of the MIT Technology Review in welke he describes what he considers Necessary changes to environmentalism. He suggested onder andere things therein environmentalists embrace nuclear power and genetically modified organisms as technologies with more promise dan risk.

Brand later developed synthesis ideas JSON a book and published the Whole Earth Discipline : An Ecopragmatist Manifesto in 2009. The book gekeken how Urbanization, nuclear power, genetic engineering , geoengineering , and wildlife restoration kan be-used as powerful tools in humanity’s ongoing fight Against Global warming . [16]

The Long Now Foundation

Brand is co-chair and President of the Board of Directors or The Long Now Foundation . Brand chairs the foundation’s Seminars About Long-term Thinking (SALT). This series on long-term thinking has Presented a large range of différent speakers which include: Brian Eno , Neal Stephenson , Vernor Vinge , Philip Rosedale , Jimmy Wales , Kevin Kelly , Clay Shirky , Ray Kurzweil , Bruce Sterling , Cory Doctorow , and many others .


Stewart Brand is the initiator or was involved with the development of the volgende:

  • The Whole Earth Catalog in 1968
  • CoEvolution Quarterly in 1974
  • The Whole Earth Software Catalog and Review in 1984
  • Whole Earth Review in 1985
  • Point Foundation
  • Global Business Network (co-founder)
  • The WELL in 1985, with Larry Brilliant
  • The Hackers Conference in 1984
  • Long Now Foundation in 1996, with computer scientist Danny Hillis -one of the Foundation’s projects is to build a 10,000 year clock , the Clock of the Long Now
  • New Games Tournament (were involved initially, but left the project)
  • In April 2015, Brand joined with a group of scholars in issuing An Ecomodernist Manifesto . [17] [18] The other authors ulcers John Asafu-Adjaye, Linus Blomqvist, Barry Brook . Ruth DeFries , Erle Ellis, Christopher Foreman, David Keith , Martin Lewis, Mark Lynas , Ted Nordhaus , Roger A. Pielke, Jr. Rachel Pritzker, Joyashree Roy Mark Sagoff, Michael Shellenberger , Robert Stone , and Peter Teague [19]



  • II Cybernetic Frontiers , 1974, ISBN 0-394-49283-8 (hardcover), ISBN 0-394-70689-7 (paperback)
  • The Media Lab: Inventing the Future at MIT , 1987, ISBN 0-670-81442-3 (hardcover); 1988, ISBN 0-14-009701-5 (paperback)
  • How Buildings Learn : What Happens After They’re Built , 1994. ISBN 0-670-83515-3
  • The Clock of the Long Now: Time and Responsibility , 1999. ISBN 0-465-04512-X
  • Whole Earth Discipline : An Ecopragmatist Manifesto , Viking Adult, 2009. ISBN 0-670-02121-0

As editor or as co-editor

  • The Whole Earth Catalog , 1968-72 (original editor, winner of the National Book Award , 1972)
  • Last Whole Earth Catalog: Access to Tools 1971
  • Whole Earth Epilog: Access to Tools , 1974, ISBN 0-14-003950-3
  • The (Updated) Last Whole Earth Catalog: Access to Tools , 16th edition, 1975, ISBN 0-14-003544-3
  • Space Colonies , Whole Earth Catalog, 1977, ISBN 0-14-004805-7
  • As co-editor with J. Baldwin : Soft-Tech , 1978, ISBN 0-14-004806-5
  • The Next Whole Earth Catalog: Access to Tools , 1980, ISBN 0-394-73951-5 ;
  • The Next Whole Earth Catalog: Access to Tools , revised 2nd edition, 1981, ISBN 0-394-70776-1
  • As editor-in-chief: Whole Earth Software Catalog , 1984, ISBN 0-385-19166-9
  • As editor-in-chief: Whole Earth Software Catalog for 1986 , “2.0 edition” or Above title, 1985, ISBN 0-385-23301-9
  • As co-editor with Art Kleiner : News That stayed News, 1974-1984: Ten Years or CoEvolution Quarterly , 1986, ISBN 0-86547-201-7 (hardcover), ISBN 0-86547-202-5 (paperback)
  • Introduction to Fire: The Essential Whole Earth Catalog: Access to Tools and Ideas (Introduction to Fire), 1986, ISBN 0-385-23641-7
  • Foreword by Brand: Signal: Communication Tools for the Information Age , editor Kevin Kelly, 1988, ISBN 0-517-57084-X
  • Foreword by Brand: The fringes of Reason: A Whole Earth Catalog , Editor: Ted Schultz , 1989, ISBN 0-517-57165-X
  • Foreword by Brand: Whole Earth ECOLOG: The Best of Environmental Tools & Ideas , Editor: J. Baldwin, 1990, ISBN 0-517-57658-9

See also

  • Neo-environmentalism
  • Whole Earth Catalog


  • Phil Garlington, “Stewart Brand,” Outside magazine, December 1977.
  • Sam Martin and Matt Scanlon, “The Long Now: An Interview with Stewart Brand,” Mother Earth News magazine, January 2001 [20]
  • “Stewart Brand” (CV, last updated September 2006) [21]
  • Massive Change Radio interview with Stewart Brand, November 2003 [22]
  • Whole Earth Catalog , various issues, 1968-1998.
  • CoEvolution Quarterly (in the 1980s, renamed Whole Earth Review , later just Whole Earth ), various issues, 1974-2002.
  1. Jump up^ “Bio …” . Retrieved 2014-05-20 .
  2. Jump up^ Brand 2009 p. 236
  3. Jump up^ Stewart Brand. “Big Think Interview With Stewart Brand – Big Think” . Big Think .
  4. ^ Jump up to:a b c Lewine, Edward (April 19, 2009). “On the Waterfront” . The New York Times . Retrieved 2009-11-02 .
  5. Jump up^ Brand, Stewart. From Counter Culture to Cyber Culture: The Legacy of the Whole Earth Catalog . Stanford University Libraries through Google. Event occurs at 32:30 . Retrieved 2009-11-07 .
  6. ^ Jump up to:a b Burn Stewart. “Photography changes our relationship to our planet” . Smithsonian Photography Initiative . Retrieved 2009-11-06 .
  7. ^ Jump up to:a b Lens 2009 p. 214
  8. Jump up^ Leonard, Jennifer. “Stewart Brand on the long view” . Retrieved 2013-02-05 .
  9. Jump up^ The front cover of the Fall 1968 edition of the Whole Earth Catalog showing the AST 3 image of 10 November 1967
  10. Jump up^ Turner, Fred. From Counter Culture to Cyber Culture: The Legacy of the Whole Earth Catalog . Stanford University Libraries through Google. Event occurs at 19:00 . Retrieved 2009-11-07 .
  11. ^ Jump up to:a b Kirk, Andrew G. (2007). Counter Culture Green: The Whole Earth Catalog and American Environmentalism . KSBW . University Press of Kansas from p. 48. ISBN  0-7006-1545-8 .
  12. Jump up^ “National Book Awards – 1972”. National Book Foundation. Retrieved 2012-03-09.
    There was a “Contemporary” or “Current” award category from 1972 to 1980.
  13. Jump up^ Katie Hafner,The WELL : A Story of Love, Death and Real Life in the Seminal Online Community: (2001) Carroll & Graf PublishersISBN 0-7867-0846-8
  14. Jump up^ “(5:26:00)” . 2007-08-21 . Retrieved 2011-10-29 .
  15. Jump up^ “Environmental Heresies” . MIT Technology Review .
  16. Jump up^ Stewart Brand (2009). Whole Earth Discipline: An Ecopragmatist Manifesto . Viking. ISBN  978-0-670-02121-5 .
  17. Jump up^ “An Ecomodernist Manifesto” . . Retrieved April 17, 2015 . A good Anthropocene Demands dat humans use hun growing social, economic, and technologische powers to make life better for people, stabilize the climate, and protect the natural world.
  18. Jump up^ Eduardo Porter (April 14, 2015). “A Call to Look Past Sustainable Development” . The New York Times . Retrieved April 17, 2015 . On Tuesday, a group of scholars involved in the environmental debate, zoals Professor Roy and Professor Brook, Ruth DeFries of Columbia University, and Michael Shellenberger and Ted Nordhaus of the Breakthrough Institute in Oakland, Calif., Issued what they ‘are calling the “Eco -modernist Manifesto. “
  19. Jump up^ “Authors An Ecomodernist Manifesto” . . Retrieved April 17, 2015 . As scholars, scientists, Campaigners, and burgers, we write with the Conviction therein knowledge and technology, toegepast with wisdom, Might allow directive for a good, or even great, Anthropocene .
  20. Jump up^ [1] [ dead link ]
  21. Jump up^ “Bio” .
  22. Jump up^ PDF ArchivedMay 18, 2005, at theWayback Machine.