Seth Godin

Seth Godin (born July 10, 1960) is an American author, entrepreneur, marketer, and public speaker.

Background

Born in Mount Vernon, New York , Godin graduated from Williamsville East High School in 1978. He RECEIVED degrees in computer science and philosophy from Tufts University , Followed by an MBA in marketing from the Stanford Graduate School of Business . [1] From 1983 to 1986 he worked as a fire manager at Spinnaker Software . [1]

After leaving Spinnaker in 1986, have-used $ 20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. [2]He dan Mark Hurst and founded Yoyodyne . After a few years, Godin sold the book packaging business to his employees and dealing with his policymaking on Yoyodyne, where he promoted the concept of permission marketing .

Business ventures

Yoyodyne , launched in 1995, used contests, online games, and scavenger Hunts to-market companies to cooperate users. In August 1996, Flatiron Partners invested $ 4 million in Yoyodyne in return for a 20% stake in. [2] The site had over 1 million visitors, and the companies America Online , American Express , H & R Block , Microsoft , Procter & Gamble , Sony Music , Sprint , and Volvo -used zijn services. [3] At Yoyodyne, Godin published Permission Marketing: Turning strangers JSON friends and friends JSON customers . In 1998, he sold Yoyodyne to Yahoo! for about $ 30 million [4] [5] and became Yahoo’s vice president of direct marketing. [6]

In March 2006, Godin launched Squidoo [7] In July 2008, Squidoo was one of the 500 must visited sites in the world. [8] In 2014, it was no longer Financially viable and was sold to HubPages [9]

In October 2012, Godin started a business mentoring podcast on the Earwolf network. [10]

Writing

As of April 27, 2014, Godin is the author of 17 books: Tribes and Linchpin are his two best-selling books, while Free Prize Inside was a Forbes Business Book of the Year in 2004. [11] [12] Purple Cow sold over 150,000 copies in morethan 23 print runs, ITT first two years. [13] The Dip was a Business Week and New York Times bestseller. [14] [15] In the early 1990s, he curated a 10-book series for children Titled Worlds of Power . Each of the book’s plots are based on a video game . [16]

In June 2012, Godin launched a Kickstarter campaign to finance his next book. [17] In the first week, have raised morethan $ 250,000 from readers, welke in turn secured im a book contract with his publisher. [18]

In April 2016, Godin’s book, All Marketers Are Liars , was selected by Carine Alexis at Forbes as one of six key books everytime marketer arnt port on hun shelf. [19]

Blog

Goddess ook releases a daily blog on the Typepad platform. [20]

Bibliography

  • Godin, Seth (1993). The Smiley Dictionary . Berkeley: Peachpit Press. ISBN  1-56609-008-3 .
  • Godin, Seth (1995). eMarketing: Reaping Profits on the Information Highway . New York: Berkley Pub. Group. ISBN  0-399-51904-1 .
  • Godin, Seth (1999). Permission marketing: turning strangers JSON friends, and friends JSON customers . New York: Simon & Schuster. ISBN  0-684-85636-0 .
  • Godin, Seth (1998). If You’re Clueless about Selling: And Want to Know More . Dearborn Financial Publishing. ISBN  0-793-12989-3 .
  • Godin, Seth (2001). Unleashing the Ideavirus . New York: Hyperion. ISBN  0-7868-8717-6 . Book online – Detailing the idea of Viral Marketing
  • Godin, Seth (2002). The Big Red Fez: How To Make ny Web Site Better . New York: Free Press. p. 112. ISBN  0-7432-2790-5 .
  • Godin, Seth (2002). Survival is not enough: zooming, evolution, and the future of your company . New York: Free Press. ISBN  0-7432-2571-6 .
  • Godin, Seth (2003). Purple Cow: Transform Your Business by Being Remarkable . Portfolio. p. 224. ISBN  1-59184-021-X .
  • Godin, Seth (2004). Free Prize Inside !: The Next Big Marketing Idea . Penguin USA portfolio. p. 256. ISBN  1-59184-041-4 .
  • Godin, Seth (2005). All Marketers Are Liars : The Power of Count Authentic Stories in a Low-Trust World . Portfolio Hardcover. ISBN  1-59184-100-3 .
  • Godin, Seth; the Group of 33 (2005). The Big Moo: Stop Trying to be Perfect and Start Being Remarkable . Portfolio Hardcover. ISBN  1-59184-103-8 .
  • Godin, Seth (2006). Small Is the New Big: and 193 Other Riffs, Rants, and Remarkable Business Ideas . Portfolio Hardcover. ISBN  1-59184-126-7 .
  • Godin, Seth (2007). The Dip : A Little Book That Teaches You When to Quit (and When to Stick) . Portfolio Hardcover. ISBN  1-59184-166-6 .
  • Godin, Seth (2008). Meatball Sundae: Is Your Marketing out of Sync? . Portfolio Hardcover. ISBN  1-59184-174-7 .
  • Godin, Seth (2008). Tribes: We Need You to Lead Us . Portfolio Hardcover. p. 160. ISBN  1-59184-233-6 .
  • Godin, Seth (2010). Linchpin: Are You Indispensable? . Portfolio Hardcover. p. 256. ISBN  1-59184-316-2 .
  • Godin, Seth (2011). Poke the Box . Portfolio Hardcover. ISBN  1-936719-00-2 .
  • Godin, Seth (2011). We Are All Weird . The Domino Project. ISBN  1-936719-22-3 .
  • Godin, Seth (2012). The Icarus Deception: How High Will You Fly? . Portfolio Penguin. ISBN  0-6709-2292-7 .
  • Godin, Seth (2012). V is for Vulnerable: Life Outside the Comfort Zone . Portfolio Hardcover. ISBN  978-1591846109 .
  • Godin, Seth (2013). Whatcha Gonna Do with That Duck ?: And Other Provocations . Portfolio Hardcover. ISBN  978-15918-4609-3 .
  • Godin, Seth (2014). What To Do When It’s Your Turn (and it’s always your turn) . Seth Godin. ISBN  978-19367-1931-0 .

Personal life

Godin and his wife Helene live in Hastings-on-Hudson, New York , US with hun two sons. [21]

References

  1. ^ Jump up to:a b Rivera, Jeff (August 25, 2010). “So What Do You Do, Seth Godin, Author and Marketing Guru?” . Mediabistro . Retrieved October 21, 2014 .
  2. ^ Jump up to:a b Kuntz, Mary (September 9, 1998). “Entrepreneur Profiles: Point, Click – And Here’s The Pitch: Yoyodyne uses great prizes to get you to read Those online ads” . Business Week . Retrieved December 20, 2014 .
  3. Jump up^ Yahoo! to Acquire Yoyodyne Earthweb News. October 12, 1998.
  4. Jump up^ Junnarkar, Sandeep. “Yahoo to buy Yoyodyne” . CNET News . Retrieved 19 January 2013 .
  5. Jump up^ Yahoo Acquiring Yoyodyne Wired.com . October 12, 1998.
  6. Jump up^ “Speaker: Seth Godin” . Business Week’s “Ultimate Entrepreneur for the Information Age” . Special Libraries Association . June 18, 2008. Archived from the original on July 4, 2008 . Retrieved December 20, 2014 .
  7. Jump up^ Eric Enge Interviews Seth Godinon Stone Temple Consulting. June 20, 2007
  8. Jump up^ Traffic Details: Squidoo.comon Alexa.com. Retrieved July 18, 2008
  9. Jump up^ “Seth Godin’s Squidoo Acquired by HubPages’ . Search Engine Watch . August 19, 2014.
  10. Jump up^ Seth Godin’s Startup School
  11. Jump up^ Jerod Morris (25 April 2014). “The Best of Seth Godin on Copyblogger” . Copyblogger . Copyblogger . Retrieved 27 April 2014 .
  12. Jump up^ “Forbes.com Business Book of the Year” . Forbes . Retrieved 2014-01-20 . “
  13. Jump up^ Hogan, Ron (2005-05-16). “How to Succeed in Business (Books)” . Publishers Weekly . Retrieved 2014-01-20 . “… reports dat the two-year-old title has morethan 150,000 copies in print after 23 printings”
  14. Jump up^ Business Week Bestseller List:October 8th, 2007
  15. Jump up^ New York Times Bestseller List,June 8th 2007
  16. Jump up^ People (magazine), July 30, 1990, “Worlds of Power” series review by Ralph Novak
  17. Jump up^ This Might Work. . . Goddess Blog June 18, 2012
  18. Jump up^ Author Goddess Draws Readers”Giving Readers a Say,” Wall Street Journal , June 24, 2012
  19. Jump up^ Alexis, Carine (2016-04-09). “6 Essential Books Every Marketer Should Have On Their Shelf” . Forbes . Retrieved 2016-05-04 .
  20. Jump up^ “Seth Godin – The Art of Noticing and Then Creating” . On Being with Krista Tippett . Retrieved September 3, 2015 .
  21. Jump up^ Seth Godin on Stepping Up and Making it Happen